CONNECTION provides simple, practical rules for putting stories to work. From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share. This means lawyers, wanting to use stories to argue their cases, politicians wanting to tell stories to gain support, businessmen wanting to promote the strengths of their products, doctors wanting to convey health issues. They are the people who have best figured out how to connect with the public, and in so doing advanced the art and science of storytelling.Įveryone who needs to communicate to the general public. That when it comes to mass communication, Hollywood is to be respected rather than ridiculed. The material has been developed in the "CONNECTION Storytelling Workshop" over the past three years which we have conducted with numerous organizations including the National Park Service, the Natural Resource Defense Council, The Santa Monica Bay Restoration Commission, and the Association for the Sciences of Limnology and Oceanography. It's very simple - just the core structural elements of, "And, But, Therefore" to start your story (Randy Olson's contribution), with the Logline Maker for more elaboration if it fits (Dorie Barton's contribution), then humanizing the story through improv techniques (Brian Palermo's contribution). What are the basic elements of the Connection Storytelling Model?.CONNECTION is the coming together of a scientist (Randy Olson) with two artists (Dorie Barton, Brian Palermo) to create a simple model for storytelling.
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